# B2B lead generation that ends in your CRM, not a spreadsheet

Campaign, landing page, form, tracking and automated follow-up, built as one funnel and measured on cost per qualified lead. The work starts by finding where current leads drop out.

## What B2B lead generation involves

B2B lead generation is the work of turning attention into a named contact your sales team can call. It covers:

- The campaign that creates demand
- The landing page and form that capture it
- Tracking that proves where the lead came from
- Follow-up that reaches the lead before they go cold

## The problem

Most B2B funnels do not fail at the top. They fail in the gap between a form submission and the first human reply, and in tracking that cannot show which channel produced the leads that closed.

### Signs your lead generation is stuck

1. Leads that sales says are not a fit
2. Cost per lead creeping up
3. Marketing and sales disagree on results
4. Pipeline relies on a single channel

## Campaigns built around one clear action

BUMPP builds campaigns around one page, one offer and one thing to do. Extra fields, links and choices are removed and measured for their effect on completions.

Includes:

- Landing page with one clear action
- Forms of three fields maximum
- Conversion tracking per channel

## Marketing automation and CRM handover

A lead that sits in an inbox for two days is usually lost. BUMPP sets up alerts, sequences and a clean handover into the client’s CRM.

Includes:

- Lead routing and instant alerts
- Automated follow-up sequence
- Clean handover into your CRM

## What you get every month

Each month includes live campaigns across the channels that suit the buyer, a funnel measured end to end, and a report on qualified B2B sales leads and what each one cost by channel.

The client’s automation platform and CRM stay theirs.

## Process

### Week 1–2: Funnel scan

Review where leads drop out, what is not being tracked, and what an enquiry currently costs.

### Week 3–4: Build

Build the landing page, form, follow-up sequence and tracking so the funnel is live and measurable.

### Ongoing: Optimise

Test offers and pages, shift budget between channels, and provide a monthly cost-per-lead report.

## Good to know before you start

### B2B decisions take time

Most buyers compare options for weeks or months. A lead is usually the start of a conversation, not a purchase.

### Fewer, better leads win

A handful of leads that match the ideal customer usually does more for sales than a full inbox.

### Sales feedback sharpens it

The people who call the leads know which ones close. Their input improves targeting over time.

## Why BUMPP

- 20 years in the market
- Based in Nijmegen
- No annual contract
- A named contact, not a queue

## FAQs

### How do you define a qualified lead?

You define it with BUMPP before the campaign starts. Usually it is a named contact at a company that fits your profile with a real need, not everyone who downloaded something.

### Do we need a marketing automation platform first?

No. BUMPP works with what you have. If there is nothing in place, they recommend something proportionate rather than enterprise lead generation software you will not use.

### How fast do campaigns produce leads?

Paid channels can produce the first leads in days. A stable, predictable cost per qualified lead usually takes two to three months of testing.

### Who follows up — you or BUMPP?

BUMPP handles the automated sequence; the human conversation is yours. They make sure the lead reaches the right person with the context already attached.

### Does this replace our sales team?

No. It fills the sales team’s calendar with people who have already raised a hand, and makes sure none of them go cold waiting.

### What happens to our data if we stop?

It is yours. Campaigns, lists, sequences and CRM records stay in your accounts, and BUMPP documents the setup so anyone can pick it up.

## Source

Canonical URL: https://www.bumpp.nl/b2b-lead-generation/