# Monthly Social Media Management That Keeps Your Brand Visible

BUMPP provides monthly social media management with a content calendar, designed posts, publishing, replies and paid advertising, run by one named social media manager. The full month is approved before anything is published.

## What social media management includes

Social media management turns business goals into a clear, consistent social media strategy. It starts with defining:

- Audience
- Channels
- Content direction
- Brand fit

BUMPP then manages day-to-day execution, including publishing, community engagement and campaign support. Performance is reviewed regularly to improve content, targeting and strategy.

## The problem

Posting once a week is often manageable at first. The problem usually appears later: consistency drops, replies are missed, and content becomes less relevant to potential buyers.

### Signs your social media is stalling

1. Followers, but few buyers
2. Reach dropping post after post
3. Competitors look more active online
4. No clear idea which posts bring results

## Planning

A social media expert plans the month before it starts. The full calendar is shared in advance for approval, so there are no surprises and no last-minute scramble for content.

Planning includes:

- Monthly calendar, approved first
- Design in your own brand style
- Tone of voice written down

## Day-to-day management

After approval, posts are published on the agreed days, comments and messages are answered, and paid campaigns on LinkedIn or Meta can run alongside organic posts.

Day-to-day management includes:

- Scheduling and publishing
- Community replies
- LinkedIn and Meta advertising management

## What you get each month

Each month includes an agreed number of designed posts on the channels your buyers use, published on schedule, with replies handled. Everything is approved in advance. There is no annual contract.

## Process

### Week 1–2: Channel audit

BUMPP reviews where your buyers are active, and where they are not.

### Week 3–4: Set up

The calendar, templates, tone of voice and first month of posts are prepared for approval.

### Ongoing: Run

BUMPP posts, replies, advertises and reports monthly on enquiries rather than likes.

## Good to know

### It builds over months

Social media works through recognition. The first months are mainly about learning what your audience responds to.

### Your own material works best

Real projects, customers and people from your business usually perform better than stock photos or generic tips.

### Your profile matters too

A post brings people to your page. A clear profile with contact details and a link helps decide whether they take the next step.

## Why BUMPP

- 20 years in the market
- Based in Nijmegen
- No annual contract
- A named contact, not a queue

## FAQs

### Which channels should we be on?

Usually fewer than you are on now. BUMPP looks at where your buyers spend time and recommends two channels done properly over five done badly.

### Do we approve posts before they go out?

Yes. You see the full month in advance and nothing publishes without your sign-off.

### Do you reply to comments and messages?

Yes, in your tone of voice. Anything that needs your own expertise is sent to you rather than guessed at.

### Is social media advertising included?

Advertising management is included. The ad budget is separate and paid by you directly to the platform, so you can see what it cost.

### Can you work with our existing brand style?

Yes. If there is no written brand style, BUMPP builds templates that become it.

### How do you know whether it is working?

Reach and engagement are easy to see; enquiries are harder to attribute. BUMPP does not pretend otherwise. If a channel is clearly producing nothing, they will say so rather than keep filling it.

## Source

Canonical URL: https://www.bumpp.nl/social-media-management/